Stable5 min read

Pioneer-Migrator-Settler Map

Classify portfolio moves as pioneers, migrators, or settlers.

The PMS map classifies portfolio initiatives: Pioneers create new value curves, Migrators improve but stay in red ocean, Settlers me-too defensiveness. It visualises innovation balance.

Related techniques

Sources & further reading

  • Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy. Harvard Business Review Press.