Stable3 min read
Funding
Prepare investor narrative and milestones.
Funding phase prepares investor narrative, milestones, and data room storyline aligned to validated strategy.
Pitch decks disconnected from strategy fail diligence. Funding phase stitches artefacts into a coherent raise story.
3–6 months before targeted raise; after validation and finance model.
- Select round size and use of funds from finance model.
- Milestone map tied to OKRs.
- Evidence pack from validation report.
- Risk disclosure honest.
- Practice Q&A on BMC and unit economics.
- Milestones measurable.
- Risks addressed not hidden.
- TAM-only deck.
- Milestones are features not outcomes.
- Data room missing ADRs/compliance gaps.
/funding phase. Pulls VALR-, BMC-, finance prose into investor pack outline.
Sources & further reading
- Venture capital industry practice; Ries, E. (2011). The Lean Startup. Crown Business.