Stable3 min read
Feedback Loops
Instrument learning from users.
Feedback Loops phase designs how you learn from users post-launch — instrumentation, cadences, and closing the loop to product.
Shipping without learning loops repeats mistakes. Systematic feedback sustains PMF.
Before GA or after retention plateaus; pairs with customer validation.
- Define feedback sources (support, NPS, interviews).
- Set cadence and owners.
- Triage taxonomy linked to opportunities.
- SLA from insight to decision.
- Close loop with customers when fixed.
- Sources and cadence explicit.
- Insights route to OST opportunities.
- NPS theatre without action.
- Sales-only feedback channel.
- No closing the loop with users.
/feedback phase. Feeds OST- and validation reports.
Sources & further reading
- Torres, T. (2021). Continuous Discovery Habits. Product Talk LLC.